In 2009, British luxury fashion house Burberry launched the groundbreaking "Art of the Trench" campaign, a digital initiative that seamlessly blends the brand's rich heritage with its forward-thinking approach to technology and social media. This innovative campaign has captivated audiences worldwide, showcasing the iconic Burberry trench coat in a modern and dynamic way. Let's delve into the various aspects of the Burberry Art of the Trench campaign, exploring the history, design, materials, and cultural significance of this timeless garment.
Trench Coat: Burberry Original
The Burberry trench coat is undoubtedly one of the most iconic and enduring pieces in the fashion world. Originally designed by Thomas Burberry in the early 20th century, the trench coat was created to meet the needs of British military officers during World War I. Its durable and water-resistant fabric, known as gabardine, made it the ideal outerwear for soldiers in the trenches. The trench coat quickly became a symbol of British elegance and sophistication, embodying both practicality and style.
Burberry's Iconic Design
Burberry's signature trench coat features distinctive design elements that have remained consistent throughout the years. The double-breasted front, epaulettes, storm flaps, and belted waist are all hallmarks of the classic Burberry trench coat. These design details not only add a touch of sophistication to the garment but also serve practical purposes, such as providing added protection from the elements and allowing for ease of movement.
Burberry Trench Coat Material
One of the key factors that sets Burberry trench coats apart from other outerwear options is the quality of the materials used in their construction. Burberry's original gabardine fabric is a tightly woven, water-repellent material that offers both durability and breathability. This unique fabric not only protects the wearer from inclement weather but also maintains its shape and structure over time. In addition to gabardine, Burberry trench coats are also crafted from luxurious materials such as cashmere, wool, and cotton, ensuring both comfort and style.
Yoox Burberry Trench Coat
Yoox, an online fashion retailer, has collaborated with Burberry to offer a selection of trench coats through its platform. This partnership allows customers to access Burberry's iconic designs and craftsmanship through the convenience of online shopping. Yoox's curated collection of Burberry trench coats features a range of styles, colors, and sizes, catering to a diverse audience of fashion enthusiasts. By partnering with Yoox, Burberry has expanded its reach and made its timeless trench coats more accessible to a global audience.
Burberry Trench Coat History
The history of the Burberry trench coat is intertwined with the evolution of fashion and the shifting trends of the times. From its origins as a practical garment for military use to its status as a coveted fashion staple, the Burberry trench coat has stood the test of time. Over the years, Burberry has reinterpreted the classic trench coat through innovative design collaborations, bold color choices, and modern silhouettes. Despite these updates, the essence of the Burberry trench coat remains unchanged, symbolizing timeless elegance and British heritage.
Burberry Trench Coats in WW1
During World War I, Burberry trench coats played a crucial role in protecting soldiers from the harsh conditions of the battlefield. The waterproof and windproof qualities of the gabardine fabric made the trench coat an essential piece of outerwear for soldiers fighting in the trenches. Burberry's commitment to quality and craftsmanship ensured that these coats held up under the most challenging circumstances, earning the brand a reputation for reliability and durability. The image of British officers clad in Burberry trench coats became synonymous with courage and resilience during the war.
1980s Burberry Trench Coat
The 1980s marked a period of resurgence for the Burberry trench coat, as the garment experienced a renewed popularity among fashion-conscious consumers. Celebrities, models, and influencers were frequently spotted wearing Burberry trench coats, solidifying the garment's status as a timeless and versatile piece of outerwear. The brand's classic designs, impeccable tailoring, and luxurious materials helped to differentiate Burberry trench coats from other fashion offerings of the era, making them a coveted item among style icons and trendsetters.
Classic Burberry Trench
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